The knockout rounds. Where the wealth shows up.

Follow the World's Elite Across The World Cup

Built for the agent who wants to be in front of this audience.

RESERVE YOUR SPOT

Reservations close June 26

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The wealthiest athletes on the planet and their inner circles are coming to North America. They travel on private jets, stay at five-star hotels, and expand their real estate portfolios. They do not browse listings. You have to come to them.

A Knockout-Rounds Campaign Targeting the World Cup's Most Valuable Audiences

Who We Reach
Professional Athletes & Their Inner Circle
Rosters from all 48 competing nations. Premier League, La Liga, Serie A, Bundesliga, MLS. Team owners, GMs, player agents, and sports attorneys traveling with them. The ones playing and the ones managing the players' wealth.
Ultra-High-Net-Worth (UHNW) Attendees
VIP attendees and suite buyers with the best seat in the house. They follow the tournament from city to city and book a penthouse in every city they visit.
International Luxury Travelers
Foreign nationals arriving from across the globe for the tournament. Flying private on NetJets, VistaJet, and Wheels Up. The ones who have been watching the North American real estate market for years.
Where We Target
MetLife Stadium
MetLife Stadium
Hosts the Final
Teterboro Airport
Teterboro Airport
Private Aviation
The Ridge Hotel
The Ridge Hotel, Basking Ridge
Team Hotel, Brazil
Four Seasons Hotel Boston
Four Seasons Hotel Boston
Team Hotel, France
How It Works

Some listings are presented. Others are introduced. Yours will appear across mastheads like ESPN, Bloomberg, the New York Times, and CNN, while they follow the tournament and plan where to be next.

1

Google Display ads with Enhanced Targeting find them by what they do online: athletes reading post-match coverage, UHNW attendees booking private aviation into host cities, and international buyers researching US property, across 200+ editorial websites like ESPN, Sports Illustrated, Bloomberg, and Forbes.

2

Geofencing captures real-world presence at all 12 stadiums hosting the Round of 16 through the Final, plus five-star hotels with team accommodations and nearby private airports.

Ad placement mockup showing a Compass listing ad on ESPN

Pinpoint Geofencing

We draw a digital fence around the 12 stadiums hosting the Round of 16 through the Final, the team hotels where the contenders stay, and the private aviation terminals serving every knockout city. The moment a player, owner, or suite buyer steps inside MetLife Stadium, Brazil's base at The Ridge, or the Teterboro jet center, your listing follows them across their screens.

We draw a digital fence around target locationsMetLife Stadium, The Ridge Hotel, Teterboro Airport
A device enters the fence
Your listing appears on their devices

A Brazilian forward checks into The Ridge in Basking Ridge during the knockout rounds. Reads post-match coverage on ESPN from his room. Your listing appears on every device he carries.

Checks into Brazil's team hotel
→
Reads ESPN post-match
→
Your listing appears

That's not a coincidence. We found him.

When the field cuts to 16, the crowd gets richer. Ticket prices peak, and the buyers you want converge on 12 stadiums.

The Package.

The Knockout Rounds. One Window.
$1,000
Round of 16 through the Final  |  July 4 – July 19

Reach the World Cup's elite with precision.

1

Google Display ads with Enhanced Targeting: behavior-based targeting across 200+ editorial websites like ESPN, Sports Illustrated, Bloomberg, and Forbes.

2

Geofencing: all 12 knockout-round stadiums, plus five-star hotels with team accommodations and nearby private airports.

70,000+
Projected Ad Views
300+
Projected Clicks
200+
Premium Websites
What Happens Next
1

Reserve your spot. One follow-up form handles tagline, photos, and payment by June 26.

2

We design, you approve. A listing showcase or a personal brand ad.

3

Live July 4 to 19. A dashboard tracks every ad view and click.

RESERVE YOUR SPOT

Reservations close June 26

Live Analytics

Full transparency, in real time.

A live dashboard tracks every view and every click across every site your listing appears on.

70,000+
Ad Views
300+
Clicks
200+
Premium Websites
Compass and the Compass logo are registered trademarks of Compass, Inc. All use of these marks, trade names, logos, and related intellectual property on this site is made solely on behalf of independently licensed, Compass-affiliated real estate agents and professionals. Such use is limited to the facilitation of marketing and advertising services provided to those agents and does not imply affiliation with, endorsement by, authorization by, or any official connection to Compass, Inc., its subsidiaries, or its affiliates. Lead Gen Lab, LLC, operating under the trade name Hugo Digital Ads, is an independent marketing agency and is not a subsidiary, partner, or representative of Compass, Inc.